ABOUT

"DAAN WESTERINK is an Amsterdam-based fashion student with a multidisciplinary approach. Through my interest in fashion, the visual arts such as photography and film, architecture, and contemporary culture my creative potential turned me into a passionate creator who is more than ready to join the industry."

There is nothing I enjoy more than being challenged and inspired by all sorts of contemporary and future-oriented forms of expression. As a passionate third year Fashion & Branding student at the Amsterdam Fashion Institute (AMFI), I am highly skilled in expressing a professional viewpoint through fashion, the visual arts such as photography and film, literary pursuits, interior and fashion environment design. Working with the Adobe Creative Cloud comes very easy to me. Photoshop, InDesign, Illustrator and Premiere Pro I am using daily.

I am very motivated, and I can work well under pressure. I am also a fast learner, I am flexible, I can deal well with unexpected situations and because of my experiences with top sport I am very proactive and can handle feedback very well.

DAWE

The Four Elements

"BRANDING"

Branding is the process of creating and disseminating the brand name, its qualities, personality and identity. By combining such elements as logo, (graphic) design, mission and vision statements, and a consistent theme throughout all marketing communications, you will establish yourself within the your market.

"THE VISUAL ARTS"

The Visual Arts meets the eye and evokes an emotion through an expression of skill and imagination. In my personal skillset they include the arts that were born thanks to the development of technology, like contemporary photography and film making, but also the acient form of drawing and painting. The latter useally done with the Adobe Creative Cloud.

"STORYTELLING"

Storytelling is the vivid description of ideas, beliefs, personal experiences, and life- lessons through stories or narratives that evoke powerful emotions and insights.

"GRAPHIC DESIGN"

Graphic design is defined as the art and practice of planning and projecting ideas and experiences with visual and textual content. In other terms, graphic design communicates certain ideas or messages in a visual way.